Automation for small business owners

You missed the call.They called your competitor.

Murv builds the systems that catch every lead, follow up on their own, and run the back office while you run the business. It starts with the Business Audit: the leak, the plan, and the price, in 48 hours.

10+ hoursback every week
48 hoursaudit to plan
$25 to $90a month to run

Built for owner-run businesses where the work still depends on someone remembering.

If a lead can die because you were on a job, this is for you.

Sound familiar?

  • A call goes to voicemail. The job goes to whoever picked up.
  • Follow-up happens when someone remembers. So it mostly doesn't.
  • Invoices go out late, so money comes in later.
  • The spreadsheet knows everything and does nothing.
10+ hrs/wk

Back from manual admin

Seconds

From missed call to text back

One view

What's moving, what's stuck

No new hires

Volume up, headcount flat

What we automate

Anything that runs on someone remembering

Start here

Lead capture

Every call, form, and message answered in seconds, whether or not you're free. The lead stays yours.

  • Missed call gets a text back before they dial the next name
  • Web forms and DMs get a reply in minutes, not hours
  • One question sorts the real ones from the tire-kickers
  • Booking link sent, calendar held, reminder the day before
Lead management

Every lead tagged and followed up until they answer

Marketing

Email, text, and review requests that send themselves

Customer relationship management

One record per customer. Every call, message, and job in it.

Scheduling

Booking, reminders, reschedules. No phone tag.

Administrative work

Data entry, inbox sorting, the forms nobody wants

Finance

Cash-flow numbers you don't build by hand

Accounting

Transactions categorized. Books closed on time.

Invoicing

Sent when the job's done. Chased when it's late.

Contract management

Sent, signed, filed. Renewals flagged early.

Team management

Tasks assigned, hand-offs tracked, nothing dropped

Customer support

Common questions answered before they reach you

Reporting

A Monday report you'd actually read

Onboarding

New customers and new hires walked through every step

Reviews and reputation

Ask for the review. Route the bad ones to you first.

Documents

Receipts, photos, and PDFs filed where they belong

The work

Built and running

We describe work by the problem, not the client. Ask on the audit call for detail.

Running

Our own intake, follow-up, and Monday report

Murv Automation, Escondido

  • The form below, the reply you get, and our Monday report run on the same stack we sell
  • Zero manual steps from lead to booked call
  • We eat our own cooking first
The pipeline

What it looks like when it runs itself

CaptureEvery channel
QualifyYour rules
Follow upOn schedule
RouteInto your tools
ReportEvery Monday
TightenFix the leaks
Capture
Call rings out
Qualify
Text back in 30 seconds, one question
Decide
Fit? Booking link. Not yet? Tag and hold
Act
Calendar hold, confirmation sent
Confirm
Reminder the night before
Learn
Logged: source, answer, outcome
Example: missed-call text-back for a service business. Runs on the owner's existing number for under $75 a month.
The process

Audit. Plan. Build. Run.In that order, every time.

The Business Audit finds the leak and puts a dollar figure on it. The plan says what we'd build, what it costs to run, and what changes. Then we build it. Then it runs without you.

48 hoursAudit to plan
2 to 4 weeksPlan to live
$350Business Audit, credited toward the build

Before Murv, I spent five years building AI document pipelines and KPI dashboards for a global private-markets investment firm. A missed step there meant a missed number in front of a fund manager. Same standard, now for a business with two people and a truck.

Kareem, Co-founder
Investment

Scoped to your business. Priced before you say yes.

A $350 Business Audit, credited in full toward setup. You see the build, the running cost, and the total before we write a line of it.

Setup$1,250and up, by scope

One-time build

Depends on how many workflows and which tools we connect. Locked in the plan before work starts.

Retainer$200and up per month

Keep it running, keep it growing

Monitoring, fixes when a tool changes, and improvements as your volume grows.

System operating cost

Most builds run on $25 to $90 a month in software. The plan shows your exact figure.

Every engagement includes

  • Plan within 48 hours of the audit call
  • Full design, build, and go-live
  • Error handling, manual fallback, and alerts when a human is needed
  • Handoff notes in plain English
  • Scope and price confirmed in writing before the build
Book the Business Audit No commitment past the audit. Plan in your inbox within 48 hours.
Questions

The ones we get most

How fast is a system live?

Two to four weeks after the plan is approved. Simple intake and follow-up builds are often faster.

Do I need to be technical?

No. You keep using your phone, email, and calendar. The automation runs underneath.

What does it cost to run?

Usually $25 to $90 a month in software. The plan gives you the exact number.

Will this replace the tools we use?

Usually not. We connect what you have. If a tool is the problem, we'll say so.

Our process is unusual. Can you build around it?

That's what the audit is for. We map how you actually work, then build to that.

What if something breaks?

Every build ships with error handling, a manual fallback, and an alert to you. The retainer covers the fix.

Why is the audit paid?

It's real work: we map your process, find the leak, and hand you a plan you could take anywhere. Credited in full if we build together.

Something in your business runs on someone remembering.

One audit finds it, designs the fix, and tells you what changes. Back to you in 48 hours.

After you send it, you'll pick a time for your audit call.